Not so long ago we were approached by a radio agency called On Air Media. They asked if we’d be interested in an interview talking about epilepsy and epilepsy support technology. Of course we were!
So back in May, Tom Mears and Tony Bullar from Alert-iT made the journey down to London to be interviewed during Epilepsy Awareness Week. By doing the interview, we hoped to raise awareness of what living with epilepsy involves and how Alert-iT can help to make things a little easier on a day to day basis.
Here’s the best bit: it was estimated before the recording that we’d reach a minimum of 4,000,000 but the interview was actually heard by almost double that amount with 7,966,100 listeners. The interview was picked up by various local stations (20 in total), including some in major cities such as Birmingham, Nottingham and London. It was also broadcast on BFBS (a national station for the British forces), so it was heard all across the country and beyond. We’re delighted to have reached such a huge audience and shared such important information with them.
“It was a great experience and a great day. We’d love to do it again in the future,” said Tom, Alert-iT Customer Support and Sales Supervisor. “My mother has severe epilepsy so I’m passionate about the subject and I have a keen interest from my previous role as a paramedic. It’s so important for us to raise awareness amongst the general public.”
Before the big day, we were able to prepare a basic script with prompts that ensured we didn’t miss any of the key points. We spoke with the interviewer about signs and symptoms of epilepsy and the kinds of experiences people who epilepsy might have. We explained everything, from exactly what’s happening in the brain when a seizure occurs and the challenges that come with being a carer for someone with epilepsy. From this we were able to explain how Alert-iT’s monitoring devices can help and how they can provide priceless reassurance and peace of mind. We were also able to tell the Alert-iT story too, explaining that we’d been developing these kinds of products since early 80s.
Everyone at Alert-iT, On Air Media and at the radio stations were delighted with how the interview went.
“Given the high numbers of people affected by this condition, this would have been a really relatable topic. This, combined with clear and easy-to-understand information, made it a great Prime Time broadcast,” said Nicky Smith, BFBS.
We’re already looking forward to more successful collaborations with On Air Media in the future – so keep your ear out for us on the wireless!
Want to hear the interview for yourself? Check it out here:
All information in the interview regarding epilepsy is provided by Epilepsy Action.