1. Introduction
ITs Designs Ltd (TA: Alert-iT Care Alarms) (“Alert-iT”, “we”, “us” or “our”) is committed to protecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who we are
Alert-iT Care Alarms is the trading name of ITs Designs Ltd, the data controller responsible for the personal information described in this policy. Our registered address is Unit 3 (Fernie House), Coalville Business Park, Jackson Street, Leicester, LE67 3NR.
3. Information we collect
Contact details
Name, address, email address and telephone number provided when you enquire, place an order or request support.
Order and account information
Details of products purchased, delivery addresses, billing information and records of correspondence with us.
Technical information
IP address, browser type, device information and pages visited when you use our website. See our Cookie Policy for more detail.
4. How we use your information
We use your personal information to provide and support our products and services, fulfil orders, respond to enquiries, manage your account, send service updates, comply with our legal obligations and improve our website. We will only use your data for the purposes for which it was collected, unless we reasonably consider it compatible with the original purpose.
5. Lawful bases
We rely on the following lawful bases under the UK GDPR: performance of a contract (to supply the products and services you have ordered), legitimate interests (to run, improve and protect our business), legal obligation (for example accounting and tax records) and, where required, your consent (for example marketing emails).
6. Sharing your information
We do not sell your personal information. We may share it with trusted service providers who help us run our business — for example couriers, payment processors, IT and hosting providers — and with regulators or law enforcement where we are required to do so by law. All third parties acting on our behalf are required to keep your information secure and to use it only for the purposes we have authorised.
7. How long we keep your information
We retain personal information only for as long as is necessary for the purposes for which it was collected, including to satisfy any legal, accounting or reporting requirements. When information is no longer needed it is securely deleted or anonymised.
8. Security
We use appropriate technical and organisational measures to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration and destruction. Access to personal data is restricted to staff and partners who need it to carry out their roles.
9. Your rights
Under UK data protection law you have the right to access your personal information, to request correction or deletion, to restrict or object to processing, to data portability, and to withdraw consent at any time where we rely on it. To exercise any of these rights please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
10. Changes to this policy
We may update this Privacy Policy from time to time. The date at the top of this page indicates when it was last revised. Where changes are significant we will take reasonable steps to bring them to your attention.
11. Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at enquiries@alert-it.co.uk, by phone on +44 (0) 1530 239 900, or via our contact page.